[ NEW BLOG ARTICLE | 6 minute read ]
The Crucial Role of Patient Education and Engagement in Aesthetic Medicine
Standing Out in a Competitive Landscape
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Identifying the Engagement Gap in the Aesthetic Industry
According to a 2023 survey commissioned by Wolters Kluwer Health, a leading provider of professional healthcare information, software solutions, and services, a notable preference among patients for receiving educational content directly from their provider was uncovered. However, in situations where such educational resources aren’t readily available, patients often resort to unregulated sources such as Google, social media platforms, and YouTube.
Key insights from the survey include:
- 63% of patients reported receiving educational material to assist in answering their queries.
- 32% of patients stated not receiving any educational content from their providers.
- Approximately 66% of patients were still left with questions after a consultation.
- A staggering 94% of patients declared that they would likely use educational information if it was offered to them.
These findings highlight a crucial gap in the provision of patient education content before, during, and after consultations.
Assessing the Effectiveness of Your Patient Engagement Strategies
To gauge the effectiveness of your current patient engagement efforts, it’s useful to ask the following questions:
- How are you presently engaging patients with educational material?
- Do you utilize general educational videos in your waiting areas or consultation rooms?
- Are you tracking the performance and conversion potential of these videos?
- Are you often tasked with clarifying misinformation that patients encounter from unregulated online sources?
- Would your practice benefit from a well-curated library of accurate video content, tailored to your brand, that can be automatically sent to patients’ mobile devices during their time of inquiry?
The responses to these queries can provide a clear insight into your current patient engagement approach and illuminate areas where improvement is needed.
Introducing APX’s Innovative Patient Engagement Feature
APX’s groundbreaking patient engagement solution is designed to bridge this critical gap. It offers an aesthetic video library containing targeted content that’s delivered directly to patients’ smartphones exactly when they need it. These automated educational video journeys assist potential clients in booking consultations and answer critical questions about treatments, procedures, or surgeries.
According to an e-commercedirect.com study, a staggering 96% of consumers are more likely to make a purchase after watching videos online. Thus, this innovative approach differentiates your practice from competitors, utilizing white-labeled, expertly curated content.
Exploring APX’s Aesthetic Library
The aesthetic library from APX consists of 40 distinct video journeys, encompassing 20 surgical procedures with 140 videos and 20 nonsurgical procedures with 59 videos. Each video journey showcases an expert host and includes patient-centered stories, educational information, expectations for each treatment, testimonials, and personalized messaging.
For a nominal extra fee, practices also have the option to add their logo and a custom intro featuring the provider. The content the prospective patient will view is thus personalized and contextualized, enhancing the overall experience.
How APX Delivers Video Journeys to Patients
Patients receive these video journeys via a customized text message from your practice, providing a smooth and seamless user experience without the need for additional apps or accounts. Once the patient opts in, they’ll start receiving the pre-appointment videos in a sequential manner.
These videos are distributed through two primary means:
- Immediate distribution of information upon patient inquiry, giving you an edge over competitors.
- Timed delivery for surgical patients, providing relevant videos at crucial stages of the patient’s journey.
Research shows that video content influences 84% of purchasing decisions, and viewers retain 95% of a video message compared to just 10% when reading. As text messages have a 98% open rate, reaching your patients through this medium, especially when they spend an average of three hours a day on their mobile phones, allows for effective delivery of patient education.
Furthermore, practices receive real-time analytics via a dashboard, enabling them to track patient engagement, opt-in rates, and video completion rates.
Top 7 Benefits of APX’s Patient Education and Engagement
Implementing APX’s patient engagement feature can deliver the following benefits:
- Increase conversions via timely communication during peak interest.
- Improve efficiency with automated, accurate messaging from your practice to patients.
- Build value by filling critical knowledge gaps with curated educational content on specific procedures.
- Implement successful marketing campaigns targeting patients with video journeys.
- Enhance patient confidence and reduce anxiety.
- Leverage a comprehensive library of high-quality videos sent via text, addressing patients’ specific needs.
- Track video viewing metrics to evaluate their impact on sales and conversions.
The Unique Value Proposition of APX’s Solution
While patients have access to a plethora of videos on YouTube and the internet, these sources can be unreliable and confusing. Our video library contains trustworthy, focused information, reviewed by 20 of our Medical Advisory Board members.
In contrast to videos playing in the waiting area, our videos are delivered to the patient’s smartphone before their consultation, giving them the answers they need when they need them. Plus, we can monitor how much of each video they watch, linking this data to sales and conversion metrics.
While your website might have FAQs, our technology continues to engage patients even after they leave your site. Our aesthetic library is designed to guide patients through an educational journey that not only informs them about their areas of interest but introduces them to complementary procedures.
The process is simple and easy for your staff to manage and seamlessly integrates into your practice’s workflow. By choosing APX, you not only receive access to our extensive library but also a personalized demo to better understand how APX’s patient education and engagement feature can help your practice attract and retain more patients.
DON’T BE LEFT BEHIND
DID YOU KNOW?
An online inquiry is 7x more likely to convert if contacted by your practice within the first hour!
Fill out the form below to download the FREE worksheet “CONVERTING WEB LEADS: RESPONSE PROTOCOL TIMING” from APX Platform
