TRAIN. GROW. CONNECT.
Accelerate your aesthetic practice with the APX Platform
TRAINING
On-demand business courses based on the expertise of Terri Ross that increase employee productivity & practice profitability
BASED ON PROVEN TRAINING CURRICULUM
Based on the proven formula for success that the APX team of renowned industry consultants (Terri Ross, Robbi Grayson and more) have employed with the top aesthetic businesses across the globe, the APX Platform delivers the industry’s first “MBA for Aesthetics” curriculum that focuses on the business side of aesthetics.
Enjoy a fully self-sustaining training platform made up of various dynamic parts allowing for a truly immersive and interactive experience.
BUILT TO KEEP EVERY EMPLOYEE ACCOUNTABLE
The TRAINING component boasts in-depth Sales, Finance, & Operations courses available on-demand that are customized for each staff role. Most importantly, you can keep your staff accountable at all times without having to lift a finger.
Dynamic on-demand courses, quizzes, and exercises provide you with a real-time bird’s eye view of each employee’s progress and performance.
DESIGNED TO REDUCE EMPLOYEE TURNOVER
Say goodbye to the headaches of re-teaching and re-implementing your practice’s key skills and onboarding with every new employee hire; say hello to a new age of accountability and empowerment that allows every employee to contribute to the company’s goals.
APX also includes official certification badges that users can earn as they progress through the TRAINING module.
TRAINING: Financial Curriculum
The APX FINANCE TRAINING section guides users through 8 modules that are focused on understanding your practice’s finances and providing you with a real-time pulse on your financial health. Each Financial module is taught with accompanying calculators and worksheets that are available within your APX platform.
Financial Curriculum – 8 Modules:
- Introduction to Finance
- Service Categories & Related Cost of Goods
- Revenue & Accounting Organization
- Profit per Procedure & Revenue per Hour
- How to Create Financial Goals
- Compensation & Bonus Structure
- Forecasting & Budgeting
- Benchmarks & KPIs
TRAINING: Sales Curriculum
The APX SALES TRAINING section dives deep into the key factors that truly make or break a practice. No matter which way you look at it, medicine is a business just like any other, where sales, customer service skills, and conversions MATTER.
Sales Curriculum – 11 Modules + BONUS Materials:
- Introduction to Sales
- Expert Phone Skills
- Converting Web Leads
- Consultations That Convert
- The Expert Close
- Introduction to KPIs
- High-Converting Consultation Roadmap
- Phone Scripts
- Objective Handling
- Personality Types
- Treatment plans
ANALYTICS
Financial calculators & business intelligence dashboards that translate your raw practice data into actionable insights
7 EASY-TO-USE FINANCIAL CALCULATORS
Say goodbye to complicated Excel worksheets. Say hello to the user-friendly APX financial calculators and templates.
These easy to-use-data input modules guide you step by step towards calculating the critical KPIs your aesthetic practice needs to increase profitability, including PROFIT per TREATMENT and REVENUE per HOUR.
Plus, you can run “Scenarios” within your calculators to forecast the impact that different operational or financial changes could have on your business. Best of all, those Scenarios can be saved and used as a comparison tool later.
3 BUSINESS INTELLIGENCE DASHBOARDS
Visualize your practice’s performance and metrics over time. The APX Platform allows you to track and manage 23 important financial metrics in an easy-to-use dashboard.
- Base Line: This dashboard compares key Revenue, Conversions, and expenses KPIs over time & showcases progress compared to a historical baseline.
- Goal tracker: This dashboard compares your actual Revenue and Productivity data entered in the BI Dashboard against forecasted projections.
- KPI: This dashboard transforms your Practice’s Data Entry into Key Performance Indicator (KPI) Widget. These graphic displays of your data will help you monitor your business at a glance, while having the ability to drill down to a detailed level and exam trends.
ANALYTICS: Financial CALCULATORS
Understand your pricing and costs, build an accurate forecast, and calculate proper employee compensation with the 7 APX Platform Financial Calculators:
- Revenue per Hour (New Practices)
- Profit per Procedure (New Practices)
- Analyzer (Existing Practices)
- Financial Projection Calculator (Existing Practices)
- Compensation Planner
- Startup Cost Calculator (New Practices)
- 1-Year Forecast (New Practices)
ANALYTICS: 3 BI DASHBOARDS
3 interactive Business Intelligence Dashboards that feature 23 different metrics and KPIs to track, including:
- Total Revenue by Employee
- Staff Capacity
- Total Revenue by Category
- Profit
- Total Revenue by Item Type
- Total Revenue by Month
- Total Revenue by Location
- Profit Margin by Item Type
- Total Expenses by Month
- Expenses by Location
- COGS by Category
- New Patient Inquiry Acquisition Cost
- Operational RPH
- Revenue per Procedure
- Revenue by Employee
- Total Sales by Employee vs. Worked Hours
- Productive RPH by Employee
- Sales per Square Foot
- New Patient Funnel
- Procedure Conversions by Referral Source
- Marketing ROI
- New Patient Acquisition Cost
- Goal Tracking
COMMUNITY
Professional coaching and mentoring from the industry’s top practice consultants as well as a community of like-minded professionals
MONTHLY APX MASTERCLASSES
APX Platform is more than just a software. It is an array of educational resources and guidance that provide ongoing business mentorship. APX Platform users get access to LIVE educational virtual Masterclasses every month, focusing on real-world topics to increase your business acumen and performance.
LIVE GROUP MENTORING & COACHING
Never stop learning with the weekly APX Community group coaching sessions where you can get LIVE advice and answers to the specific questions and challenges that YOU are facing. Interact with the APX Platform experts as well as your industry peers from the comfort of your computer or mobile device every week. Exclusively for APX Platform users.
ONE-ON-ONE CONSULTATIONS
Looking for even more business guidance from the experts? APX Platform offers private 1-on-1 consultation calls to APX Platform users at a special discounted rate. The APX Platform “Ultimate” subscription package includes 2 private 1-on-1 consultation calls at no additional cost.
COMMUNITY: CLASSES
LIVE educational Masterclasses with different presenters and topics every month, exclusively available only to APX Platform users.
COMMUNITY: COACHING
Ask the experts for advice and help with your real-world problems that your business is facing with our weekly Group Coaching sessions (via Zoom) with an APX Platform expert, exclusively for APX Platform users only.
COMMUNITY: COLLABORATION
Be a part of the APX Platform community of aesthetic practice owners and providers, just like you, who are seeking to improve their business’ performance, profitability, and productivity. Join our private APX Facebook Group to get access to exclusive content, insights, and a forum to connect with other practice owners across the world.
COMMUNITY: PRIVATE CONSULTATIONS
APX Platform offers private 1-on-1 consultation calls with our industry experts at a special discounted rate for APX Platform users. The APX Platform “Ultimate” subscription package includes 2 private 1-on-1 calls at no cost.
These private consultation calls normally cost up to $2,000 each. Yet another example of how APX Platform delivers over $150,000 in value during your subscription.
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