TRAIN. GROW. CONNECT.
Accelerate your aesthetic practice with the APX Platform
TRAINING
On-demand business courses based on the expertise of Terri Ross that increase employee productivity & practice profitability
BASED ON PROVEN TRAINING CURRICULUM
Based on the proven formula for success that the APX team of renowned industry consultants (Terri Ross, Robbi Grayson, and Dana Hatch) have employed with the top aesthetic businesses across the globe, the APX Platform delivers the industry’s first “MBA for Aesthetics” curriculum that focuses on the business side of aesthetics.
Enjoy a fully self-sustaining training platform made up of various dynamic parts allowing for a truly immersive and interactive experience.
BUILT TO KEEP EVERY EMPLOYEE ACCOUNTABLE
The TRAINING component boasts in-depth Sales, Finance, & Operations courses available on-demand that are customized for each staff role. Most importantly, you can keep your staff accountable at all times without having to lift a finger.
Dynamic on-demand courses, quizzes, and exercises provide you with a real-time bird’s eye view of each employee’s progress and performance.
DESIGNED TO REDUCE EMPLOYEE TURNOVER
Say goodbye to the headaches of re-teaching and re-implementing your practice’s key skills and onboarding with every new employee hire; say hello to a new age of accountability and empowerment that allows every employee to contribute to the company’s goals.
APX also includes official certification badges that users can earn as they progress through the TRAINING module.
TRAINING: Financial Curriculum
The APX FINANCE TRAINING section guides users through 7 modules that are focused on understanding your practice’s finances and providing you with a real-time pulse on your financial health. Each Financial module is taught with accompanying calculators and worksheets that are available within your APX platform.
Financial Curriculum – 7 Modules:
- Service Categories & Related COGs
- Revenue & Accounting Organization
- Revenue per Hour
- Forecasting & Budgeting
- Creating Goals
- Compensation & Bonus Structure
- Benchmarks & KPIs
TRAINING: Sales Curriculum
The APX SALES TRAINING section dives deep into the key factors that truly make or break a practice. No matter which way you look at it, medicine is a business just like any other, where sales, customer service skills, and conversions MATTER.
Sales Curriculum – 5 Modules + BONUS Materials:
- Expert Phone Skills
- Converting Web Leads
- Consultations that Convert
- The Expert Close
- High Converting Consultation Map
ANALYTICS
Financial calculators & business intelligence dashboards that translate your raw practice data into actionable insights
EASY-TO-USE FINANCIAL CALCULATORS
Say goodbye to complicated Excel worksheets. Say hello to the user-friendly APX financial calculators and templates.
These easy to-use-data input modules guide you step by step towards calculating the critical KPIs your aesthetic practice needs to increase profitability, including PROFIT per TREATMENT and REVENUE per HOUR.
Plus, you can run “Scenarios” within your calculators to forecast the impact that different operational or financial changes could have on your business. Best of all, those Scenarios can be saved and used as a comparison tool later.
INDUSTRY BENCHMARKING DATA REPORTS
Access standardized, regularly updated production metrics and benchmarking trends from a nationwide network of aesthetic practices. This unique product provides insights into a practice and patient buying patterns and behaviors.
Evaluate important metrics such as revenue generated across surgical and non-surgical services, procedure counts, and average charges by filtering by different user groups, products or services, time periods and more. The data is “statistically relevant”.
MARKETING BUSINESS INTELLIGENCE DASHBOARD
Save dozens of hours and significant costs every month with a real-time view of every marketing metric in your digital footprint. Connect over 50 popular data sources to view analytics in real-time or publish reports in just a few clicks.
In addition to analyzing and understanding your channel analytics in real-time, APX Platform comes packed with powerful tools that let you run reports on website health and SEO rankings with competitor analysis or missed opportunities.
ANALYTICS: Financial CALCULATORS
Understand your pricing and costs, build an accurate forecast, and calculate proper employee compensation with the APX Platform Financial Calculators:
- Revenue per Hour
- Profit per Treatment
- 1 Year Forecast
- Goal Tracker
- Compensation Workbook
- Startup Cost Calculator
ANALYTICS: INDUSTRY BENCHMARKS
Benchmarking technology to compare metrics, procedure counts, productivity, average charges, and consumer behavior.
14 Industry Benchmarking Reports, including:
- Non-Surgical Analysis – 2 reports
- Surgical Analysis – 2 reports
- Sector (Industry) Analysis – 9 reports, including reports on trends for:
- Toxins
- Fillers
- Energy
- Aesthetician
- Med Spa
- Long-Term Patient Value Calculator
ANALYTICS: MARKETING DASHBOARD
Monitor in real-time how your practice is doing across your digital footprint, including all social media channels and even call tracking.
Dozens of dashboards that pull data from over 50 connected online accounts, including:
- SEO Analysis & Reporting
- Social Media Engagement, Performance, and Analytics
- Paid Advertising Analytics
- Email Marketing Analytics
- Social Media Platform Integrations
ANALYTICS: WEBSITE SEO
APX Platform users get exclusive, on-demand access to a website performance report courtesy of APX Preferred Partner vendor WebUpgrade.
- SEO (Search Engine Optimization) evaluation
- Website health
- Page loading speed score
- Recommendations for an effective organic + paid digital strategy
- Website traffic estimation
COMMUNITY
Professional coaching and mentoring from the industry’s top practice consultants as well as a community of like-minded professionals
MONTHLY APX MASTERCLASSES
APX Platform is more than just a software. It is an array of educational resources and guidance that provide ongoing business mentorship. APX Platform users get access to LIVE educational virtual Masterclasses every month, focusing on real-world topics to increase your business acumen and performance.
LIVE GROUP MENTORING & COACHING
Never stop learning with the weekly APX Community group coaching sessions where you can get LIVE advice and answers to the specific questions and challenges that YOU are facing. Interact with the APX Platform experts as well as your industry peers from the comfort of your computer or mobile device every week. Exclusively for APX Platform users.
ONE-ON-ONE CONSULTATIONS
Looking for even more business guidance from the experts? APX Platform offers private 1-on-1 consultation calls to APX Platform users at a special discounted rate. The APX Platform “Ultimate” subscription package includes 2 private 1-on-1 consultation calls at no additional cost.
COMMUNITY: CLASSES
LIVE educational Masterclasses with different presenters and topics every month, exclusively available only to APX Platform users.
COMMUNITY: COACHING
Ask the experts for advice and help with your real-world problems that your business is facing with our weekly Group Coaching sessions (via Zoom) with an APX Platform expert, exclusively for APX Platform users only.
COMMUNITY: COLLABORATION
Be a part of the APX Platform community of aesthetic practice owners and providers, just like you, who are seeking to improve their business’ performance, profitability, and productivity. Join our private APX Facebook Group to get access to exclusive content, insights, and a forum to connect with other practice owners across the world.
COMMUNITY: PRIVATE CONSULTATIONS
APX Platform offers private 1-on-1 consultation calls with our industry experts at a special discounted rate for APX Platform users. The APX Platform “Ultimate” subscription package includes 2 private 1-on-1 calls at no cost.
These private consultation calls normally cost up to $2,000 each. Yet another example of how APX Platform delivers over $150,000 in value during your subscription.
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100% CUSTOMER SATISFACTION
Hundreds of aesthetic practices across the globe have signed up for the APX Platform, including some of the most recognizable leaders in the industry
