APX Co-CEO Terri Ross featured in MedEsthetics July/August 2022 issue

Industry Leader Terri Ross explains the secret to pricing your aesthetic services and when it’s time to raise them


How to price your aesthetic services and when it’s time to raise them

APX Platform Founder and Co-CEO Terri Ross is featured in the July/August 2022 issue of MedEsthetics magazine where she discusses the strategy for effectively pricing your aesthetic services and knowing when it’s time to change them.

[Excerpt from the article…]

When I travel to practices or speak at aesthetic conferences across the country, the question on how to determine pricing comes up often. Whether you are thinking about opening an aesthetics practice or have been in business for years, determining your pricing strategy for your services requires research. You must know: the competitive landscape in the local market, your target demographics, your brand identity (your prices communicate the perceived value of your services to your clients) as well as your practice’s financial numbers (or using assumptions in your Pro Forma if you are a startup). The only way to determine if your services are priced correctly is if you know exactly what it costs to perform each one…read more.

For more information about the 3 secrets that Terri shares in her featured article, please contact us today.


Terri Ross is a world-renowned practice management consultant, international speaker, Founder and Co-CEO of APX Platform and Terri Ross Consulting.

Terri has spent 15+ years in the aesthetic industry working for Fortune 500 medical device companies leading sales teams in excess of $20M. She spent 5 years as the Managing Partner for a high-profile medical spa in Beverly Hills and has been helping hundreds of medical aesthetic practices scale upwards of $1M and beyond.

In 2021, Terri founded APX Platform (Aesthetic Practice Accelerator), a training and analytics platform, combined with community that transforms an aesthetic practice into a data-driven business. APX combines five powerful components into one easy-to-use cloud solution that: optimizes employee productivity via on-demand Sales, Finance, and Operations training courses; translates EMR/Practice Management data into actionable KPIs via financial calculator templates, industry benchmarking; and provides on-going business coaching and mentorship via live coaching sessions with Terri Ross and her team. Visit APXplatform.com to discover the missing link to increasing your aesthetic practice’s profitability.