PODCAST: How to Optimize Patient Outcomes and Maximize your Treatment Plan with Retail

Join Terri Ross alongside fellow boss babe Shawna Akin, US clinical specialist, mater trainer for DermaConcepts, and owner of the Institute for Advanced Aesthetics.

Join Terri Ross alongside fellow boss babe Shawna Akin, US clinical specialist, mater trainer for DermaConcepts, and owner of the Institute for Advanced Aesthetics. In this episode, Terri and Shawna discuss the value of retail in the aesthetic space, as it related to the development of a comprehensive and successful long-term treatment plan.Tune in to learn…
  1. Why is retail so crucial to any treatment?  And why is it often thought of as the aftermath?
  2. What are the most critical components for successful client conversion and retention?
  3. What are the most important things to understand about treating skin? Why does our skin really change over time?
  4. The importance of cultivating authenticity and trust with potential customers.
And more!