Thanks to APX, OLAM MedSpa accelerated their growth and profitability immediately. APX catapulted their productivity and surpassed the $1M level within the first 2 years.
APX grew our practice revenue by $2 Million dollars in the first 2 years. The best decision I could have made was to invest in our education and our training. Working with Terri and the APX Platform team has led us to understand and grow on a large scale. I want to express my deep appreciation for the time, willingness, and tools that APX has given us.
GABRIELA RODRIGUEZ – OLAM Medical Spa
OLAM MedSpa faced the same challenges that most aesthetic practices encounter. The difference was that they invested in their success and embraced the training, analytics and coaching that only APX offered them.
OLAM Medical Spa specializes in cosmetic skincare procedures and state-of-the-art treatments. OLAM was founded a few years ago by a pair of female entrepreneurs from South America, who aimed to bring their passion for natural anti-aging solutions to the South Florida community. Andrea Cardenas was a Medical Doctor who had been working in general and pediatric medicine for a decade; Gabriela Rodriguez was a lawyer with a doctorate degree in medical law and bioethics.
Like many entrepreneurs, the OLAM team struggled to properly understand the raw data that their aesthetic practice management software provided them. Their practice seemed busy, but their revenue was not matching what they expected. They had invested in the latest machines and state-of-the-art equipment but were not yielding the expected return on investment. The OLAM team was desperate to find some way to take back control of their business and turn things around.
At an aesthetic industry meeting in the summer of 2019, they met Terri Ross, renowned aesthetic business strategist and consultant and President of Terri Ross Consulting. Terri showed them the new business intelligence and practice growth platform that she had just released, APX. The OLAM team knew they had found what they were looking for and signed up for APX right away.
Some of the specific challenges that the OLAM team encountered were issues that are very commonplace among plastic surgery and medical spa businesses, such as:
The APX platform instituted a proven, methodological protocol that every staff member in the practice could learn (via the on-demand TRAIN courses) and incorporate based on their job role. These online training courses are based on the sales and communication strategy that Terri has taught to her clients over the past decade.
Another major problem that APX solved for OLAM was their pricing strategy for procedures, treatments and products. By conducting thorough financial analysis and comparing their data with benchmarking trends from other similar practices, APX recommended an improved pricing model for their most popular procedures that increased profit even as the COVID restrictions reduced scheduling capacity.
The OLAM team finally felt confident that their aesthetic business was heading in the right direction. They had a comprehensive team guiding them, both in the APX platform components as well as the LIVE interactive coaching sessions with the APX Platform team of experts on a weekly basis. This coaching aspect is part of the COMMUNITY component of APX, which ensures that the improvements and breakthroughs that APX clients experience continue into the future.
OLAM’s success story continues to be written to this day. After surpassing $1.6M in revenue in 2021, the OLAM MedSpa team continues to leverage the training, calculators and coaching sessions from APX to increase their net profit by 29% in 2022 compared to 2021.
BUSINESS INTELLIGENCE DASHBOARD
Analyze over 30 industry specific KPIs on one interactive dashboard
TRAINING CERTIFICATIONS
On-demand Sales, Finance, & Operations virtual curriculum customized for each staff role
LIVE COACHING
LIVE remote group coaching sessions every week; LIVE masterclasses every month; on-going access to the exclusive private Facebook group
FINANCIAL CALCULATORS & BENCHMARKING
6 easy-to-use financial calculators that translate your raw practice data into actionable insights; over a dozen benchmarking reports that compare your practice’s performance to industry trends.
Learn how YOU can grow your aesthetic practice to 7 Figures and beyond, just like OLAM. Schedule your free discovery call with one of our APX Platform experts.
There is no “MBA” school of aesthetics. For entrepreneurs like Andrea and Gabriela from OLAM, running the “business” can be overwhelming and intimidating.
APX Platform transforms your aesthetic practice into a data-driven business through TRAINING, ANALYTICS, & COACHING. Understanding what to measure, how to measure it, and why it is important is critical to increasing profitability.
Aesthetic industry KOLs Terri Ross and Izhak Musli team up to deliver a disrupting new breakthrough in aesthetics
Founder & Co-CEO | APX Platform
Terri Ross is an International Speaker, having 15+ years in the aesthetic industry working for Fortune 500 medical device companies leading sales teams in excess of $20M. She spent 5 years as the Managing Partner for a high-profile medical spa in Beverly Hills and has been helping hundreds of medical aesthetic practices launch, grow and scale upwards of $1M growth and beyond.
Co-CEO | APX Platform
Izhak Musli founded and developed two separate software solutions for the aesthetic industry, both of which have since been acquired: AtlasKPI, the industry’s first business intelligence dashboard, and MedicalPRM, a digital lead management tool.
APX Presenting at the 2022 Australasian Society of Aesthetic Plastic Surgeo...